Lifestyle Desires
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#Shein

Articles tagged #Shein on Lifestyle Desires.

Online shopping on a phone screen beside folded clothing, illustrating the speed of copycat fashion storefronts.

Shopify ghost stores are swallowing Australian fashion

Shopify ghost stores are turning copied designs, fake local branding and scam storefronts into a trust crisis for Australian labels.

Imogen Hartley7 min read
Earth-toned knitwear on a boutique rack, the polished basics aesthetic that helped Everlane sell conscience as style.
Style

The sale that makes Everlane feel like a warning

Everlane sale to Shein confirms what shoppers feared: sustainable fashion’s moral language could not outrun debt, discounting and speed.

Imogen Hartley
Designer at a cutting table working on a fabric pattern
Style

Three days from sketch to Shein

A Melbourne designer finds her own dress on Shein for $18, four colourways, days after she posted the tech pack to Instagram. The numbers, the lawsuits, and what it means to make things slowly in 2026.

Imogen Hartley